Yesterday, Brian Russell (audioactivism.org) spoke to my blogging seminar about podcasting. His talk discussed a number of topics including the use of podcasting for activism, not journalism. I, however, was most interested in his discussion of media literacy which describes the ability to understand the the structure and presentation of content in mass media. This is clearly a very important skill for an informed public in an age with so many different types of media. I certainly see this as highly related to information literacy. While librarians train patrons to evaluate information on the web and in print media, it seems that the evaluation of audio/visual forms of mass media, such as TV, are often left out of information literacy curriculums designed for college and adult students. I am not sure if school media specialist's are trained to teach these skills to students. One important aspect of media literacy seems to be empowering individuals to understand how mass media communications are created and designed to influence viewers. I think all too often librarians, myself included, focus too much on how users can evalaute the end product and don't go into enough detail on how websites or journals are actually created. Stepping back and examining the structure of something can often add a deeper level of understanding. For example, learning alegbra adds an additional layer of meaning to simple arithmetic. Brian will be podcasting the entire discussion soon and I will add a link then.

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